A guy who was born in Canada, grew up in Indonesia, went to high school in Australia, spent half a year in Hawaii, and ended up back in Canada.
This is my story...
DR's Corner
Wednesday, May 26, 2004

Know thy value

I have just had an interesting experience with a painter that came over to give me a quote on painting the whole house (We're trying to sell the house). There were a couple of other guys who I called over to do the same thing before and after him, so I pretty much knew the average price for the service.

This guy came in, and was completely different from the other guys. He gave me a quote at 1/3 of what the other guys were offering. Of course, he didn't do as much as the other guys, mainly because he kept saying "Nah, you don't want to do that" or "Let the buyer beware" or "Let's just get that low-grade paint and use that". Of course I understand that he'strying to save me some money, but by showing that he only understands one side of it (the other side being, why would people buy this house at max price if you're only doing the minimum paint job), it turned me off already.

So there are 2 things I learnt from this:
1. Know your value. If you value yourself as a low end kind of guy, then only low end jobs will come to you. If you place a high value on yourself, and offer high quality jobs, then high quality jobs will come to you. A cheap price is totally different than good value.
2. Get knowledge. You should understand what your customers want and need, and then adapt your service to them. Don't just go on telling customers that they should use the lowest quality goods etc, so you can perform your job easily and quickly. Customer satisfaction is number one.


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